Stand Haier

Haier wanted to introduce its brand with a clean and open space, that showcased a limited amount of products, and attracted visitors through wide screens and large graphic panels. The solution offered was made of four main volumes that allowed a very clear read from the distance. They were then divided into smaller elements. The top were large graphic panels, while the bottom were the exhibition areas. That way the overall simplicity made the space noticeable from the distance, while the added layers of complexity offered more information as the viewer came closer.