3D Real Estate Rendering Services: What is the Primary Purpose of 3D Real Estate Virtual Tours?

3D real estate virtual tours use advanced cutting-edge 3D photography and editing to give you a lifelike, online property experience. Real estate pros know how these tours are the main contributors to boosting sales, often at higher prices, while creating a better experience for buyers and more satisfied sellers.

Cad Crowd has extensive experience finding the best 3D rendering freelancers for architectural firms looking to spice up their marketing and offer a unique look into their spaces. We’ve taken all that we’ve learned to provide you with the best insight into 3D real estate tours and how its interactivity can turn into more sales and a memorable customer experience.

Here’s why 3D rendering services for virtual tours are a must-have in today’s market.

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Make the listing unforgettable for buyers

Visual information is hard to forget. The experience of going on virtual tours can help buyers remember every detail of the listing. Just so you know, most people tend to recall visual details for a maximum of three days compared to spoken or written content. Prospective buyers can also more easily refer to 3D visual staging if they ever need assistance to recall the details about the property later on. When a buyer knows and remembers more information, there is a higher chance of them deciding faster, resulting in faster efforts.

RELATED: How to create a virtual tour of homes with 3D rendering services

Buyers choose what to see on virtual tours

Buyers get to decide what they like to see during 3D real estate virtual tours by controlling the direction and pace of the tour. When buyers are in control of these tours, they offer several benefits, such as:

• Buyers get to choose to spend more time checking the features they find interesting.
• Buyers can just change the direction if they ever miss an amenity or feature of a space or room.
• Buyers can go back to spaces and rooms they like to see again.
• Potential buyers can direct their virtual tour, decide where they wish to go and set their own pace during 3D real estate virtual tours.

Allow more time for buyers to connect emotionally

A home purchase is both a financial decision and an emotional decision at the same time. Experienced real estate agents know buyers require more time to form an emotional connection with a property. 3D real estate rendering firms creating 3D virtual tours give buyers more time to evaluate listings and determine whether they have an emotional bond with the property. Letting buyers spend more time with a listing improves their chances of forging an emotional bond with the property.

RELATED: Virtual tours vs. static renders: which to use for your real estate marketing

Increased social media visibility

Eye-catching 3D real estate virtual tours have more chances of going viral on social media. More people will likely share these virtual tours on their social media pages and tell their networks about it. 3D real estate virtual tours can be easily shared on social media, increasing your visibility in search results and driving more traffic.

Major search engines rank listings based on social media signals. Once website content goes viral on a social media platform, this will positively impact the overall rankings of the listing. A listing with more exposure ensures a higher chance of making a faster sale at great prices.

RELATED: Selling homes remotely using VR architectural services to create virtual tours

Boost site traffic

3D virtual reality & VR/AR rendering services are breakthrough technologies that can drive more traffic to real estate websites, attracting more prospective clients. Increased site traffic offers several benefits. Listings that 3D real estate virtual tours tend to get more clients than those that only use images or photos. Your real estate website will have a higher search result ranking if you get more clicks. More online visitors will mean more showings and more offers as a result. Buyers love 3D real estate virtual tours and using them as part of marketing campaigns will attract more people to the listing.

Offer spatial context

Adding photos to listings is important in selling real estate properties. These images, after all, often capture the interest and attention of buyers before anything else. However, even the most captivating property images will never completely convey the spatial context, flow, and layout of the area. This is where 3D architectural visualization companies come in handy.

RELATED: All you need to know about 3D visualization for architectural design and CGI projects

Here are some of the most common limitations of using photos alone for real estate listings:

• Photos alone can never go into extensive details about the amenities and features of a property.
• It’s difficult to determine if a piece of furniture will fit into space by looking at still images alone.
• You can’t present a room’s perspectives and angles in photos.
• Photos can never completely convey the flow and layout of a property from one room to another.

3D real estate virtual tours help buyers feel like they are within the property. They will be able to control the virtual tour to explore size, spatial context, and flow. These virtual tours, combined with well-done floor plans from floor plan designers, can give sellers the details they need to reach an educated decision.

Reach more buyers

3D real estate virtual tours can augment the number of buyers your ads can reach. Various marketing methods appeal to different audiences. Here are the ways that these tours can expand the reach of your marketing efforts:

RELATED: Learn about the types of architectural rendering services available for your company

• Buyers with hectic work schedules usually find it difficult to include showings in their routine. A virtual 3D real estate tour will let them see and explore the property whenever they want.
• 3D real estate virtual tours will let you show the house to buyers no matter where they are.
• With a 3D real estate virtual tour, buyers with mobility and health concerns can easily see the whole property.
• Showings can happen regardless of the weather with 3D real estate virtual tours.
• All real estate professionals know that a bigger pool of buyers will boost market exposure, which means more offers at much better prices.

More cost-effective to produce

A lot of real estate professionals often have the misconception that 3D photorealistic rendering design experts or 3D real estate virtual tours are costly and take a long time to make. However, these are nothing but industry myths. The truth is that these tours are not only easy to use but are also extremely affordable. Creating 3D virtual tours doesn’t need tons of expertise or money to produce. As long as the 360 images are ready, it only takes a few clicks to transform them into engaging and meaningful virtual tours.

Cut down on unnecessary showings

Most buyers often schedule showings for a property they are not yet sure of, assuming that there’s nothing wrong with it. However, you can reduce unproductive showings if you give buyers the option to go on a thorough virtual walkthrough of the property instead.

RELATED: How 3D virtual reality is changing the real estate industry

There are a few scenarios where virtual tours can come in handy:

• A couple searching for their first house wants to know if their king-size bed will fit into the master bedroom.
• An interested buyer wants to get a better feel of the overall flow of the property that listing photos can’t provide.
• A family is unsure if they can all fit comfortably in the living room.
• A buyer wishes to know if the size of the kitchen can accommodate the needs of a bigger family.

Before a 3D real estate virtual tour, these people would have already scheduled a personal showing to get the details they need. But with the help of 3D visualization professionals and virtual tours, they can quickly get the information online to save them and the real estate professional from the need to spend time on an in-person showing.

RELATED: Why freelance 3D real estate rendering services are becoming more popular for companies

Save buyers from pressure

Over the past several years, almost all real estate markets have experienced rapid sales growth and buyer demand. Many homes receive multiple offers and sell in hours. 

Here are some realities during the house-buying process:

• Agents of buyers usually push for a faster decision about the property.
• A lot of potential buyers often feel pressured by fellow buyers waiting next in line to view the property.
• Many showings last for half an hour but it can be difficult to schedule follow-up showings.
• Rushed decisions in real estate often lead to sales falling apart down the line.
• 3D real estate virtual yours can save buyers from the pressure to give them more space and time to make serious and informed offers.

Stand out with modern technology

Real estate experts constantly search for ways to set themselves apart from their competition. Using technology as part of your marketing campaigns will help you stand out in several ways:

• 3D real estate virtual tours often receive more attention and interest online which is good for a real estate business.
• Sellers and buyers alike will find these marketing efforts impressive to help you attract more clients.
• 3D virtual tours can be customized to your brand to make it easier to promote all your services.

RELATED: How 3D virtual reality services can improve your real estate business

There is no drawback when it comes to using 3D real estate virtual tours, from showcasing your skills in marketing to boosting your visibility and impressing clients. You see, 3D real estate virtual tours can make your listing stay in the minds of buyers for a long time and make it stand out from the rest.

How Cad Crowd can help

Cad Crowd can help you connect with the most trusted 3D real estate rendering services to help you experience the benefits of 3D real estate virtual tours.

Contact Cad Crowd today for a free quote.