Commercial 3D animation can be an exciting way to present powerful ideas and become a great marketing tool to really show that you mean business. While launching a product through images and graphics are great, most of the powerful modern products we have on the market have been presented through key visualizations and animations.
Let’s take a look at a quick factoid to drive the point home:
More than 90% of B2Bs have plans or have implemented a 3D animation campaign; of the latter, they have reported an upwards of 40% sales increase.
These animations serve many different purposes: getting more attention, gaining more visibility, serving key details with impact, and creating trends.
3D animation services itself is seeing a boom in usage across all industries. It’s a great way to deliver products not just in formal presentations, as it can be posted on the company website or social media.
Depending on the specifics of the animation, it can create tremendous recognizability and be a great boost to the company’s branding. In fact, many businesses are utilizing 3D animations as the cornerstone of their marketing campaigns for use in many media like TV, on the web, and even on LCD billboards.
Not only that, one great 3D video can already serve many different purposes. A single video is enough to be showcased on many platforms. It’s a cost-effective way to reap many benefits while allowing your company to be as creative and expressive as you want.
A great way to show your product’s features and benefits is through animations. It helps you explain the essentials within minutes and provide engaging visuals that the audience can follow.
Especially these days, 3D rendering services are almost a necessity for businesses as the savviness of consumers grow.
In fact, there are many ways to use 3D animation to showcase your products: digital and electronic billboards have been the modern thing. TV still has a massive influence through its ads, and even just having TV displays playing your 3D animations can have a massive impact and create curiosity before the customer even browses the shelves.
What better way to be creative than to communicate your brand message and products through 3D animation? It allows you to immediately think outside the box and be a medium for audiences to connect with you and share in your ideas and values.
What’s more, 3D animation can be ubiquitous and instantly recognizable along with your company’s other symbols, logos, and trademarks. It can build on what you already have and take it to the next level with just some vision and a bit of audacity.
The importance of branding has never been more important with the noise that comes with modern technology means that the competition is more fierce. The great thing about this is that quality and style is now melded together, in that even more older or dated-looking animations can be a distinct mark on your brand.
That is to say, 3D animations and their offshoots are clearly beneficial ways for you to explore your brand and open up to generating ideas that wouldn’t be possible without animations.
You’ve been there: having to read tons of modules and training materials just to get up to speed. Sure, most of these modules may have graphics, but nothing beats actually seeing things in action. 3D animation allows companies to create immersive experiences for training and education, not only for their employees but for customers as well.
In fact, the animation can go hand-in-hand with an interactive module that takes immersion to the next level, having the audience go through the training in a more tangible manner.
This can create an immediate impact for your customers as they’ll be able to easily grasp how your products can benefit them, and how to utilize them. You can show different circumstances and situations, do videos on self-repair, and give the users the option to troubleshoot on their own.
It’s not the goal to go viral, but creating 3D animations is an opportunity to tap into a larger market through social media. By showing strong values through your branding and messaging, you can instantly connect with audiences and solidify your brand on a much wider scale.
Not only that, but the sheer number and types of social media platforms allow you to be as expressive as you want when delivering your message. The advent of short-form content also makes it better for animations, as the shorter lengths that you need to capture attention mean that there are fewer costs.
Another element of social media that you can take advantage of is how algorithms work. Generally, content is pushed to people based on interests which means you can target your audience and make specific content for them. If you do it right, the people who will see your content will be the people who are likely to become your customers.
When you’re presenting your products to the right audience, it matters that you can give them the best of both worlds: audio and visual. While it’s true that the best presentations are driven by the best speakers, high-quality animation can help encapsulate and visualize specific talking points and give the audience a better perspective.
Before you proceed with hiring a 3D animation service, you need to brainstorm and develop a vision that you can expand into the many aspects of your business. It shouldn’t be just another ad or fancy animation – there should be deliberate planning that goes into it so that the animations you create can help serve you for a long time.
Have clear objectives
As with any project, it’s important to be clear with your objectives and set realistic goals. Like we’ve talked about in the benefits section, there are many ways in which you can leverage animations.
Ask yourself questions like: How do we use animations to increase brand awareness? How do we use it to boost sales? What resources do we need to achieve this? How much budget are we willing to spend and what platforms are we going to deploy these animations?
These questions will guide you while visualizing your animation efforts, making sure that everything is set in place from the script to the visuals in a way that communicates your intentions and drive you towards your goals.
Stories allow people to connect with larger ideas and describe the problems and situations that your product will solve. Stories, as they say, are universal. The best thing about storytelling is that you can work on many angles and try different approaches to telling your story which can be a trademark of your brand.
It can be a story about how the company was founded, the inspiration behind the product, stories from your customers… there are many ways for you to use storytelling to inspire and communicate to your customers.
Similarly, you can also use your brand’s current story to use 3D animation to expand on its ideas.
You can tailor your 3D animation efforts to each platform to maximize their effectiveness. For example, you don’t want to use long-form on TikTok as much as possible, and YouTube might be a good platform where you can educate and create more long-form content for your audience.
Ideally, you’re able to craft long-form content wherein you can take snippets of your already-produced content to cut several shorter versions that you can post on the platform they are most suitable for.
These days, you don’t need high-fidelity to stand out. You don’t need a super high-quality production, so don’t start about thinking in that manner. A better mindset would be to focus on the quality of your message, story, and how you approach your presentation and animations. It can be visually stunning without having to break the bank.
It is also important that you prepare any resources that you may need to incorporate multiple times. 3D models, drawings, and brand guidelines will help shape your campaigns moving forward.
Make sure that you set yourself up for success by implementing ways to track and measure the performance of your 3D animations. Thankfully, social media analytics has made it easier for you to gain access to such metrics, including an automatic way to gain customer feedback through messaging, comments and shares.
You can use what you learn here to A/B test, optimize your targeting, and refine your strategy overtime. The insights that you learn from these animation campaigns can also be important to your overall business strategy and can inform you about other aspects of your business that you can improve upon.
While it’s true that you want your company to stand out from the crowd and not follow trends, it’s important to stay ahead of any developments not just in your niche, but also in the world of 3D animation and social media. Being savvy is nothing but an advantage for your business, and staying in touch with the latest trends is an easy way for your company to keep ahead of the curve.
In such a tech savvy world where the very mediums we use to communicate are constantly evolving, there are still many ways to position yourselves for success. Using 3D animations, social media and creativity can help you tap into a market and expand your business.
Cad Crowd has years of experience working with the best design and technology companies to bridge the gap between their ideas and the market. Get a free quote and start crafting your 3D animation campaigns today.
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