This post looks at architectural VR/AR 3D rendering costs, rates, and 3d modeling pricing for design firms. 3D models and renderings are a staple in modern architectural designs and real estate business, used by architects and agents to showcase a building’s exterior, interior, and features. Both static and animated renderings offer a detailed overview of the aesthetic values of a building with the use of photorealistic CGI services, including images and videos. Most agree that CAD technology has changed the face of the architectural industry to a great extent. Thanks to its wide range of sophisticated image manipulation capabilities, it has become possible to design an entire building and create accurate digital visualizations of high quality.
Just when it seemed like nothing could triumph over the mesmerizing spectacle of 3D technology in architectural visualization, Virtual Reality came knocking with a promise of superiority. Virtual Reality (VR), in which a digital environment superficially replaces a user’s physical surroundings, is part of emerging immersive technology. Similar to Augmented Reality (AR), it allows for integration between virtual content and the physical environment so that the user may engage or interact with a combination of the two. In an architectural paradigm, the virtual content is the building and everything else it has. It takes time, effort, and money to build such an immersive experience.
RELATED: How 3D virtual reality services can improve your real estate business
Individuals and small companies often worry about the cost of VR technology in architectural development or a real estate listing process. The concern over price is justifiable because high-quality VR renderings created by established VR 3d rendering firms or experienced freelancers may cost at least $3,000 for a below-average property size.
At the lower end of the spectrum, a firm may charge between $2 and $5 per sq. ft. The average size of a single-family house in the United States is slightly more than 2,200 sq. ft. If homeowners choose the lowest price, the rendering still costs $4,400. For an increase in quality, VR visualization will cost a whopping $11,000. When working with startups, homeowners are usually required to provide detailed drawings of the property, as the service often doesn’t include an on-site visit to take pictures and record videos for the VR project.
The project scope, features, and level of interactivity play a factor in determining the price. An immersive VR rendering with customized game-like interactive features playable on any compatible device can cost anywhere from $15,000 to $40,000.
RELATED: What Are Architectural Animation Costs, Rates, & 3D Design Pricing for Companies?
Everyone involved in an architectural project, whether the designer, developer or client, is considered a “user.” Typical users of VR rendering include:
Interior and landscape designers can take advantage of VR rendering similarly to architects. An immersive visualization before construction minimizes the chances of mistakes.
RELATED: How 3D virtual reality is changing the real estate industry
Virtual reality in architectural work may seem superficial. There is no physical structure, yet it tries to convince users that all visible objects accurately represent reality. The 3D construction rendering company and the users (architects, homeowners, potential buyers, and real estate agents) must understand that VR is a presentation tool to avoid the wrong expectations. All objects in the rendering may look like real things, but they only exist in a virtual world.
Unlike conventional presentation tools like images and videos, VR aims for lifelike scale and spatiality. The purpose is to make users feel like they are inside an actual building. For a VR rendering to be effective, it must allow users to interact with every object visible on the screen. In this case, an immersive experience means users can open the doors or windows, operate the light switches, and move furniture pieces around. When used as a phase in the design process, the VR artist creates the entire rendering from digital models or a set of architectural drawings before construction begins.
RELATED: The benefits of 3D architectural rendering for companies in the real estate industry
Interactivity level in the virtual world subsequently forms user feedback. For example, a user can say whether particular objects can be removed or replaced and whether the architect needs to modify the room layout or color. Since the user “thinks” the building is natural, the feedback is based on a perceived-real experience, which is the most helpful feedback. Architects and designers can make the necessary changes according to clients’ preferences with great confidence.
Real estate agents may use the same approach, but the rendering is based on pictures or videos of an existing property. Although potential buyers may not be able to ask for significant changes to the design, at least they know how it looks and feels before making the purchase decision.
RELATED: How much does it cost to hire an architectural design service?
A virtual tour is the most effective method to convince a client if the goal is to sell a property or plan a design. A virtual tour allows them to dive deep into every room and explore the exterior in a way that no other type of rendering can deliver. Interactivity is the key. Unlike static 3D model rendering services where users can only see a set of images, VR makes the virtual environment as dynamic as possible, as if the surrounding is physical. The rendering may include interactive sounds to mimic reality and texts to help the user through the tour.
A virtual tour in a construction project also minimizes the possibility of design miscommunication that could lead to expensive revisions. A client can visit virtually and look at every detail before approval. Some objects in the rendering may not be of high quality due to various constraints. Be that as it may, VR provides the most lifelike walkthrough session compared to conventional 3D renderings. Effective communication between all users makes it easy to discuss ideas.
RELATED: Top 9 VR applications for architectural design companies
Much like traditional 3D renderings, VR is created in a multi-phase process, including:
When ready, the user can access the file with a compatible device to experience an immersive architectural tour.
RELATED: How 3D virtual reality rendering is shaping the construction industry
Every VR rendering is essentially a simulation, and the degree of interaction determines its type.
Due to its widespread use, non-immersive simulation is often forgotten as a type of VR.
RELATED: Virtual tours vs. static renders: which to use for your real estate marketing
The best thing about VR technology in the architectural industry is that users feel like they are either in a completely different place or a building that does not yet exist in real life. It opens many possibilities for architects in the middle of a design plan, real estate agents trying to market properties, and homeowners. Significant benefits of VR rendering include:
VR rendering replicates real-world scenes with computerized imagery in the architectural industry. Unlike standard 3D renderings, where people see images and videos, 3D architectural VR/AR services allow users to interact with objects in the rendering and to behave naturally inside the virtual world as if they are in a real-world scenario.
At Cad Crowd, we have the privilege of working with hundreds of the best rendering professionals. Regardless of what type of project you have, we can help. Our freelancers have worked on plenty of real estate projects. To find out more, get a free quote today.
One of the most crucial stages while designing a new product is the prototyping stage.…
With the world seeing significant changes in terms of technology and digitization, it is no…
Retail stores don’t just offer products to their customers. Owners should also make sure that…
Interactive product demos using 3D motion graphics are now one of the most recognized effective…
No product idea will ever become a tangible reality without lots of research, careful planning,…
Design isn’t only about what you see and feel on the surface. It is also…