Lifestyle product images capture accurate representations of their actual use. Thanks to these images, customers can envision themselves using the product, making them more connected to it and to the brand that manufactured it. The key purpose of lifestyle product images is to evoke emotions among customers, convey the story of your brand, and establish a brand identity. Continue reading to learn how to utilize 3D modeling services for lifestyle product images to ultimately boost your company’s marketing efforts.
Table of contents
Why do you need lifestyle product images?
Your company’s advertising team has a long list of goals to achieve for your products and set them apart from the rest. Lifestyle product images give advertisers the ability to highlight the unique features of their products to make them more authentic and relatable for consumers. Here are the top reasons why your company needs lifestyle product images:
RELATED: How 3D product renderings help promote products on Amazon & Shopify
Position your brand better
Your company can use lifestyle product images to allow customers to see your products more contextually. It comes in handy in positioning your brand and setting it apart from the rest.
Improve the recall value of your brand
One of the most important goals of product advertising is brand awareness. Lifestyle product images designed by professional product concept designers serve as an effective tool to emphasize the distinct features of your product that make it more memorable. It then helps advertisers achieve three goals: introduce the brand to potential customers, convince them to buy from your brand, and remind them about your brand.
Boost your sales
Lifestyle product images can also increase your sales as they help you form an emotional connection and showcase the benefits of your products. In addition, you can also increase the perceived value of your product if you display how to use it in a real-life scenario. Lifestyle product images enhance the willingness of customers to pay because they now see your item as something they need to have.
RELATED: How 3D product rendering and CGI help social media marketing for your company
Validate the cost of high-end items
It’s only natural for high-end items to have premium price tags. After all, they are considered to have better features, higher quality, and more expert craftsmanship. Once executed correctly, lifestyle product images from 3D design services for high-end pieces can make it easier for you to convey the qualities and features of the product. It helps customers better understand your product, which justifies the price as a result.
Top-of-the-line items appeal to people who want to project a particular lifestyle and immerse themselves in the sense of individuality. Lifestyle product images create this feeling of exclusivity that makes the product more enticing to the eyes of consumers who wish to lead a particular lifestyle.
Promote loyalty among customers
Emotions are the key driving factor in the purchasing behavior of today’s customers. Most purchasing decisions depend on emotional aspects. Your company can take advantage of lifestyle product images to form an emotional bond with your potential customers. With the help of these lifestyle product images, your product can look more authentic. It will help you generate leads and engage your target audience to gain their trust and turn them into loyal customers of your business.
RELATED: Mastering 3D product modeling: company techniques and tips for stunning visuals
Lower risk of returns
Lifestyle product images and 3D product demo firms can offer a more complete view of your products and demonstrate their usage. It helps your customers to gain a better understanding of the functionality and features of your items. These lifestyle product images are pivotal for reaching a well-educated decision and lowering the risk of returns.
How 3D modeling services change lifestyle product images
3D modeling is the three-dimensional representation of products made with the help of CGI or computer-generated imagery software. Since 3D technology was first used in lifestyle product images, it has successfully improved how the images are made and used across different industries. Lifestyle product images can showcase products in a more interactive, immersive, and realistic way. It allows your customers to gain a better understanding of your products and their features as they get to see and view them in detail from different angles.
3D product rendering services for lifestyle product images allow efficient and quick production of more realistic images, as well as product animation that once required lots of money and time. These services changed how the products are made and showcased to customers, resulting in increased engagement and a boost to the company’s marketing.
RELATED: How companies utilize 3D product modeling services for compelling product imagery
Benefits of 3D modeling services for lifestyle product images
Here are some reasons why more and more companies are now using 3D modeling services for lifestyle product images for their firm’s marketing campaigns and efforts.
Customize all you want
CGI allows 3D artists and designers to experiment with numerous variations and iterations of sizes and colors without spending a lot of time and money on several photoshoot sessions. Aside from this, the improved level of personalization and customization that lifestyle product images allow also helps form a more emotional connection with potential customers.
Ensuring consistency in all your product images, especially when several items are in question, can be a bit challenging. With 3D modeling, however, all images for your lifestyle products are made in digitally controlled settings that can help you achieve cohesiveness and a more consistent look across the entire product line.
Improved cost-efficiency
CGI also eliminates the money and time that would have been otherwise spent on physical prototypes. It’s because CGI technology allows you to produce 3D models that you can then use to create more images from various angles in different environments.
RELATED: How to use 3D product modeling and 3D product photography for company advertising
Speed up time to market
With CGI technology allowing designers to quickly process and iterate product designs, it speeds up the time of bringing the product to the market. This is all thanks to the ability and flexibility to complete several revisions, resulting in quicker market time with the help of lifestyle product images. If revisions are necessary, for instance, it saves you from re-shooting everything from scratch because every modification is made with the help of 3D product modeling designers using 3D modeling software. So, once you’ve incorporated all the needed changes, you’re already good to go.
Better flexibility
Depending on the needs of the customer, 3D modeling can give more freedom for iterations and rapid prototyping to allow retailers to improve and refine the design of their products. If you have always wanted to showcase your product in different settings but don’t want to bother with the hassle of preparing and shooting scenes or hiring models, you would be better off hiring 3D modeling services for your lifestyle product images. It’s the best means of showcasing your products for various uses and applications.
Enhance efficiency and overall quality
3D modeling gives businesses total control over texture, lighting, as well as other details that enhance the overall quality of the product. 3D models can also offer more valuable insight into the behavior of the product while it is in use. 3D modeling services such as lifestyle product images improve the efficiency of businesses because they can make more informed decisions regarding advertising, marketing, and other relevant strategies.
RELATED: 3D CAD: 3D product modeling services cost, rates, and pricing for companies and firms
Allow interactive encounters
Like product configurators and virtual try-ons, CGI technology lets customers customize and visualize the products in real-time. It then enriches the overall experience for customers because they gain a better understanding of how the product looks in the existing environment, whether it is an office or home setting.
Helpful marketing materials
Your products convey the story of your brand, and marketing is the fastest way of communicating just that to your customers. There is no better way to present your abilities than by providing hyper-realistic lifestyle product images. With the help of trusted 3D modeling services, your company can expect to receive top-notch lifestyle product images for marketing purposes.
It’s easy and quick
Thanks to 3D modeling services, businesses can save themselves from the need to spend long hours in Photoshop. This modern technology speeds up the procedure of developing lifestyle product images.
RELATED: How to design a 3D product visualization that converts company leads into clients
Evoke realism
CGI also helps create premium quality and hyper-realistic lifestyle product images that you can use as long as you want for different purposes, whether for your online accounts or your physical catalogs. Using 3D modeling designers for lifestyle product images, you can create accurate product representations, especially those focusing on texture and minor details. These meticulously generated lifestyle product images help your customers gain more insights regarding your product as far as functionality and looks are concerned.
More sustainable
With the help of 3D modeling services for lifestyle product images, your company also gets the chance to protect and preserve the planet. It’s all thanks to the elimination of the need for physical sets, props, and prototypes during the entire manufacturing process.
RELATED: 5 ways how rapid product development & prototyping benefits your company
How Cad Crowd can help
Your marketing efforts may simply go down the drain if you don’t use the right tools at your disposal. With the help of 3D modeling services for lifestyle product images, you can look forward to a more effective marketing campaign that you wouldn’t be able to achieve otherwise. Cad Crowd has an extensive database of top-notch 3D modeling services for your lifestyle product images that can ultimately help you reach your marketing goals in no time! Get a free quote today!
