Strategies for Incorporating Human Figures in Your Company’s 3D Architectural Renderings 

Can you imagine what 3D architectural renderings would look like without humans? An architectural design without any signs of life is, well, lifeless. Human figures are the fastest way to form and establish an emotional connection. The right visual cues are all it takes to evoke deep feelings, transforming the most straightforward and plainest images into an excellent source of aspiration or awe. 

3D architectural renderers try to share these feelings, using representations of humans to take their designs to the next level. This piece delves into several strategies for incorporating human figures in your company’s 3D architectural renderings.

Table of contents

6 Strategies for incorporating human figures in your firm’s 3D architectural renderings

1. Come up with a 3D visual narrative 

Good stories linger no matter how much time has passed. The use of people allows you to tell 3D visual narratives without words. All you have to do is present people correctly to urge the viewers to scan the image or understand the critical takeaway with a glance. 3D character modeling services and freelancers can effectively create a narrative. The narrative you want to share should always tie back to the structure’s brand and the specific types of people it wishes to attract.

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3D character modeling enables human figures to be inserted into the narrative in the most appealing way. Since humans have been socially conditioned for centuries, this image can quickly get to them in just a matter of nanoseconds. Another factor to consider is how each element of the image, including all the small stories, plays off one another. Most of the time, 3D character designers put their narrative right in the foreground. Since it’s the part where the human eyes often see first, it’s also the perfect spot for placing your story. 

Every aspect of the image should supplement or expound on that story in one way or another. 3D character modeling and tiny bits of details can all form a narrative with multiple layers. The secret here is to figure out how to ensure that the stories in the background are kept from competing or taking away too much attention and focus from the main story. Remember that it’s innate for humans to process so much data, so it’s always wise to have your central concept on a golden plate over anything else.  

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2. Create and place 3D character models

Of course, the story and 3D character models alone will never be enough. The 3D character modeler has to factor in how to place and integrate your human figures. But of course, this task is far from easy because this decision can directly affect how your 3D architectural renderings are perceived. Placing human figures can make a space look small or big and narrow or spacious. It can also highlight some key design elements or conceal its unresolved parts. 

3. Think of the future with architectural planning and design

Every area always thinks big, city or not. Sometimes, it can get so big that architectural planning and design plans last several decades into the future, even more so if central services are involved, such as infrastructure or transportation. How should you work on your company’s 3D architectural renderings with such a colossal gap? After all, decades are such a long time. 

As you plot out the not-so-distant future, you have to look at trajectories, trends, and the things that are no longer used in the world, particularly on the streets. Those clothes you see on the catwalk might wait to hit the market but might after a few years. Some innovations didn’t work initially, but these ideas often paved the way for developing newer and more exciting creations. 

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All these changes mean you should choose human figures that look and see nature in the surrounding of a 3D architectural rendering. While space may be fun, it will never feel suitable or appropriate if it fails the scan test. And remember that the goal here is for the viewers to feel right. An unbelievable presentation will make your design moot, squandering the emotional connection. Consider the future of architectural planning and design services for your company, especially during extended development periods.

4. Trigger emotional response

One important thing to consider with human figures or 3D character modeling is your target audience’s feelings about the different looks, aesthetics, clothes, and others they see. Everything can trigger an emotional response, so paying close attention to what you put together is essential. This way, the viewers will feel intrigued or good about whatever you’re trying to show them. Make sure you pay attention to the following:

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• Age 

Age is respected in several cultures but not so much in others. It can also be linked with everything from being past their prime to maturity, which makes age one of the most accessible identifiers for brand intent. If people over 70 mix with those in their 20s, how does it make the space look and feel? If the 3D architectural rendering firm creates 3D architectural renderings filled with kids, what does it say?

Different age ranges work wonders in changing how an image feels, which all boils down to the narrative. Who is part of the narrative, and who becomes the priority? What expectations and biases are there? Always keep the norms in mind and then work from there. 

• Body language or facial expressions 

Are the mood and the faces of the people matched with each other? Do their faces also match their gestures? 3D architectural visualization artists often refrain from overreacting in their works. It’s easy for viewers to spot over-the-top gestures or fake smiles, and they never like any of these two. This is why it’s essential that feeling and look are always synonymous. Context is also critical. The gestures you choose must align with the viewers’ expectations. It would help to remember that everyone thinks about how different environments or situations should function. 

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• Colors

Blue is comforting, just like how eye-catching red cars often get more tickets. This subject has been discussed in several studies, but it all boils down to one thing: colors are associated with moods. They draw attention and interest and tell where the eyes should go. Remember this when assigning colors to 3D architectural renderings and human figures. Don’t designate red to an individual if you want another character to stand out. 

5. Choose a style 

3D architectural visualization services involve two major types: usage and editorial. Usage is self-explanatory and what clients ask for when requesting an animation or image from your company. Usage lets you free your 3D architectural visualizations from all the unknowns to rely instead on clear presentations of the attributes of the environment and let them do most of the work. It is convenient on entitlement projects where balance dictates the fate of the entire neighborhood. 

There’s something comforting about depicting a family as it enjoys a picnic on the green grass or bikers enjoying the pleasant climate, especially when you present it positively. Alternatively, you want to be as eye-catching as possible for editorial visualizations. Many companies look to fashion spreads, focusing the image on props or costumes to elevate the mood.

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These underlying feelings connecting to a bigger idea of the brand of a building are what you should go after in your editorial push. You’ll have fun taking the editorial route if you have an excellent idea, a target audience ready to respond to creativity and an open brief. 

6. Customize it

Every client that comes to your 3D rendering company wants something unique. The fastest and easiest way to look commonplace is to fill your 3D architectural renderings with several stock 3D models they’ve already seen. This is why you might consider developing your library of 3D CAD human figures.

You could use a green screen and hire models for the job. It all boils down to brand. Some people can evoke feelings and emotions in the viewer. Although your company might mainly handle 3D architectural renderings and 3D architectural visualizations from scratch, you can get the highest level of control by casting a human model. 

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How Cad Crowd can help

Human figures are what will bring your company’s 3D architectural renderings to life. Without people in your 3D architectural visualizations, it’s almost impossible to evoke emotions, much less achieve the kind of action you’d want the viewers to take. Cad Crowd is a platform that can help you find the best 3D architectural rendering designers who can harness human figures’ power and potential to make your upcoming 3D architectural rendering projects more effective and successful than ever before.