forestcub or ForestCub is a small business that sells baby feeding products soon but will add more baby products in the future such as swaddles, cotton bibs, etc. so they need a LOGO that will not just focus on baby feeding products but will work with whatever baby product they will sell.
The owners chose the name forestcub for their business because of the word "cub" pertains to baby bear/baby animal.
Leaning toward an abstract logo or word mark logo.
Logo inspirations: mushie (mushie.com), copper pearl (copperpearl.com)
REQUIRED FILE FORMAT (LOGO DESIGN):
(1) Jpg
(2) Psd
(3) Ai
(4) Png
(5) Pdf
(6) Eps
1. Customer Focus - Will the logo appeal to our target customers; both current and future?
2. Relevancy - Does it reveal something about the nature of our company, service, or product? Is it descriptive? This doesn’t mean it has to be literal.
3. Distinctiveness - Does it create a strong and unique impression?
4. Memorability - Does it create a lasting impression?
5. Simplicity - Is it appropriately distilled, clean, and high-impact?
6. Timelessness - Does the logo have a long shelf life?
7. Adaptability - How well can this concept be applied in a variety of technical applications? Will it work in black-and-white (or screen printing, or embossing) as well as it does in color? Can it scale up effectively to billboard size? How about down to the side of a promotional pen?
8. Extendability/Versatility - Will it look look impressive across all online and offline platforms?
- Too tricky or too detailed and we risk losing our audience before they even get the message.
- Cliches - For example, a logo of a dentist has a tooth in it, then it is surely a cliched element.
Rishab Chhabra