OPP Laundry basket & drawer organizers

Concept design of an OPP laundry basket and development of a set of drawer organizers. I worked in this two projects in parallel. One was about coming up with a concept for an openning-price-point laundry basket that would be lightweight, open-close mould manufacturing and that would have a distinctive unique selling point. For the second project I took an existing concept of a set of drawer organizers (called "Spatio") and developed it further up to a manufacture-ready stage. This projects' main challenge was to define the exact features and balance manufacturing cost, selling price and product features to make a cost effective product. This involved constant communication with the marketing department and with the production department. The project is currently on hold for approval, however it was presented in the Ambiente fair 2014.