It’s an established fact that video has taken over the Internet. Product design companies use videos on YouTube and social media to introduce their goods and services to millions of viewers. And if that is not successful, they are willing to pay a relatively hefty fee to launch ad campaigns on those platforms.
Businesses have now turned to 3D animations for their marketing efforts. They realize that people are more receptive to information and persuasion when the message is contained in a fun and engaging format. It helps them stay relevant to customers, thereby ahead of competitors.
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Common applications
Various industries take advantage of 3D animation services for product introductions, marketing content, and the design process. Common applications include:
- Healthcare: Educational animated footage is used as an instructional or educational tool for doctors and other healthcare professionals. Types of content can include surgical procedures, human anatomy or organs, and the utilization of medical devices.
- Architectural: Odds are you have seen plenty of 3D animated architectural services creating interior designs on the Internet. Construction companies use animations to show how structures will be built in step-by-step progression. Furniture makers also turn to 3D animations to showcase their works.
- Product Design: Manufacturers create 3D animations to be used as explainer videos. As the name suggests, the footage is like a digital manual that shows customers how the product works or how customers should use it.
- Engineering: Before engineering design services start making a physical object, no matter what it is, 3D animation can give an overview of every single component required. Depending on the software used, they can put the object to a virtual test for functionality and durability.
- Automotive: Utilization of 3D animation in the automotive design industry is similar to that of engineering. Cars or other types of vehicles are drawn as digital three-dimensional objects prior to production. This is how automotive engineers have a general idea of a vehicle’s performance, aerodynamic, fuel efficiency, and so on.
- Transportation: For transportation and logistics applications, 3D animation provides a clear overview of how things move from point A to B through specific routes on different types of vehicles. Based on the analysis, construction drawing companies and engineers craft plan to improve efficiency.
A lot of product ads you see on the TV and the Internet are 3D animated instead of video recording. The process of creating 3D animation may actually take more time than recording footage, but it all depends on the level of details involved.
The great thing about 3D animation is that it allows the creators to experiment with broader creativity freedom. Objects and characters in the animation can be all digitally created.
Why use 3D animation for marketing
The proper utilization of 3D animations drawn around an engaging storyline can do wonders for marketing efforts. It helps boost sales in many different ways, including:
Strong visual effects
A picture says a lot more about a product in a more expressive way than words. Video marketing does it even better, and 3D animation escalates the effects to a higher degree. People know about your products from your marketing campaign, so it only makes sense to utilize the best possible format to deliver your message.
The level of creativity and visual treatment industrial design services get from 3D animations implant an idea that customers will remember for a long time. The more creative and unique the idea is, the longer it will stay on people’s minds.
Complicated ideas made simple
A combination of engaging storyline, attractive voiceover, and detailed graphics can instantaneously grab viewers’ attention. You decide what story to tell and how it will be told; even a complex idea is possibly conveyed in under a minute-long 3D animated explainer video.
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To make sure viewers understand the concept or message you’re trying to deliver, it is best to use characters and objects viewers can relate to.
Detailed messages condensed
In a world where people only have enough time to read the headlines rather than a complete story, you want to keep the animation short yet concise. Over-simplification is not an uncommon marketing technique where an otherwise detailed concept is delivered to audiences in a short message.
A 3D animated video helps you condense long content using a balanced blend of graphics and sounds into an eye-catching format. Some 3D product demo services may not get all the details, but at least they understand the basic idea behind the product.
Tech-savvy reputation
People know and judge your company from the way you approach them. If you use creative marketing content, most will think of you as a creative company as well. They recognize you as a freelance gadget design company that uses modern technologies to get their attention, and they will like that, especially if the actual content – not just the 3D animation – contains relatable subjects.
Customers adore creative companies. A technically sophisticated yet simple marketing video can create instant buzz among consumers. When people like your ads, they remember your company.
As long as something is publicly accessible online, anybody can share it with their friends. Just like all videos, music, photos, and images, a 3D animation is possibly distributed online on a social media or video-sharing platform. People nowadays can share, repost, and retweet just about anything they see and read. But what gives an ad true value is its clever use of the format and the conveyed message.
People will share something if it is unique and creative – both are the fields where 3D animation has all the potential to shine. Lead generation exponentially increases as the ads get more shares across the Internet.
Fun factor
3D animation can be very entertaining. When viewers like what they see, they suddenly become more receptive to retaining the message delivered and sharing the content with friends and families.
Another huge benefit of choosing 3D character animation services as a marketing format is how you have complete control of everything. You decide what elements to include in the animated video, how each element should look, how each object will sound, how the characters move, and so on.
If need be, you can even add some text or typography to enhance the visual effects. 3D animation can bring an otherwise inanimate object to life and interact with the real-life audience.
Why hire 3D product animation service
In the digital world, there are hundreds of 3D software you either buy or download for free. Some of them are sophisticated enough to help users build their own 3D animations from scratch, while some others can only deliver more basic features.
Of course, you can spend extra money to buy popular software from a well-known company, but the real question is whether you can make the best of it.
RELATED: How does 3D animation help furniture manufacturing companies boost new product sales?
Professional 3D animators take years to learn everything there is to know about the discipline, yet even the most experienced people still make mistakes every now and then. It is not something you cannot learn, but not the easiest to master either.
For startups and small business owners, sometimes the best thing to do is to outsource the project. Hiring a freelance 3D architectural animation service simplifies the work without sacrificing quality.
Customization
An experienced 3D design service already has some ideas in mind as soon as you presented your product to the team. These are still raw ideas, but at least you have some samples to consider right from the start, which helps clear a lot of confusion already.
You don’t actually need to use any of the samples provided; the team works for you, so they can and will develop highly customized animations that fit the product well and delivers the intended message.
Technicalities covered
A 3D product animation service includes a lot of complex works including but not limited to the storyline, sound effects, character creation, narration, and editing. To get the best results, the team may use two or more programs for each part. When you hire such a company, you don’t have to spend hundreds of dollars just to purchase the software and spend months learning to use it.
Quality
The best way to make sure you have the best 3D animated video for your marketing efforts is to hire an experienced company with a good track record. Look for them on social media, online forums, and freelancing websites. Ask as many questions as you can regarding timeframe, deliverables, revisions, formats, and, of course, price.
A reputable company does not come cheap, but in this case is best to believe that you get what you pay for. Stay away from shady agencies that offer ridiculously cheap prices.
Cad Crowd’s product animation services are at your disposal
At Cad Crowd, we have the privilege of working with some of the best product designers and animators on the market. Our professionals have worked with some prestigious clients, including Tiffany & Co. If you’d like to join their ranks, find out how it works.
