Can you guess what medieval farmers and high-street fashion brands share in common? Medieval farmers and high-street fashion brands both used logos. Yes, you’ve read that right. Medieval business owners branded their cattle with a logo similar to how high-end brands like Gucci, Coco Chanel, and Louis Vuitton use letters to represent their luxury brands. With the help of their logos, farmers set their products apart from those of their competition, and top brands used their logos, which became popular, timeless, and recognizable everywhere.
Since your company is operating in modern times, you know that your logo should be more than just aesthetics and distinction. That’s why finding the right 3D logo designer for the job is essential. If you are having difficulty deciding, this article will share how your company benefits from a 3D graphic designer creating your company’s 3D logo.
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Why does your company need a 3D logo design, anyway?
3D logo designs work similarly to religious symbols. The significance lies not necessarily in the inherent shapes but in what they symbolize to those who view them. Simply put, a logo is more than just a nice image you brandish on your website. Your company’s 3D logo design is a powerful symbol that serves as an embodiment of your entire business as well as all the principles it follows. Here are the top three reasons why you need a logo for your company in the first place, preferably a 3D logo design:
Competitiveness
When a new company is launched, it doesn’t mean it is another business added to a large ocean of businesses. From the point of view of the entrepreneur, it is another rival in the heated competition vying for people’s attention. Conversely, a new company means another option in an already lengthy list of existing options for consumers.
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How will people choose your new company out of all the similar ones? That’s where your company logo design enters the picture. Hiring professional logo design professionals to create a unique and unforgettable 3D logo design will set your company apart from the rest of the crowd. So be sure to pick a distinctive color for your 3D logo design and be consistent with it on different platforms you are on, and before you know it, you can see a significant improvement in your brand recognition.
Loyalty
A 3D logo design for your company is more than just about affiliating with your brand and all its principles. It is also about loyalty more than anything else. For example, why do you think some people adorn their devices from other brands with Apple stickers? It’s simple: they want to connect with the Silicon Valley people or the breakthrough innovations the company introduced to the world.
Another example is the Seattle-based coffee chain Starbucks. Whenever someone picks a cup featuring a green mermaid, they don’t do it only for the sake of the coffee it holds. After all, they can get the same kind of drink in other coffee shops on the street. Aside from Starbucks coffee, people also buy the brand’s image.
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Brand recognition
Now, let’s look at how logos work in real life. What’s the first thing that comes to mind whenever you hear Adidas? Do you instantly think of white sneakers with those three black stripes? Or do you imagine a hot-shot celebrity athlete scoring a winning point or running around wearing these sneakers? Regardless of what image you see in your mind, one thing is for sure: you have visual associations with the Adidas brand design.
All you have to see are those three black stripes on shoes, and you will immediately think of the Adidas brand. Why is this? According to studies, images are processed from 6 up to 600 times faster than words. It means that processing one image takes a mere 13 to 150 milliseconds, unlike the 3.75 to 7.5 seconds of processing one sentence. It also means that you will imagine an athlete much faster when you see the recognizable stripes on sneakers than by reading the brand’s name.
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Why hire a 3D graphic designer to create your company’s 3D logo design?
If you still assume that hiring a 3D graphic designer to create your company’s 3D logo is unnecessary, you might want to pay close attention to the facts. A 3D graphic designer who is well-versed in color psychology knows that a carefully chosen color is one of the best-kept secrets to improving a brand’s recognition and likability. Believe it or not, most people can recognize Google just by the color scheme of its logo. In addition, this knowledge of using colors can improve purchase intent.
Now, you might be wondering if your company’s 3D graphic designer can be delegated the task of creating a logo for your company. Undoubtedly, your company’s 3D graphic designer creates impressive illustrations for your websites and social media accounts. However, hiring a professional 3D design service with more knowledge and experience in developing 3D logos for companies will give you more peace of mind that you will be getting the results you are looking for.
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Using free logo generators
How about using one of those free logo generators that can whip up a design in just 5 minutes or so? While there is nothing wrong with using these online logo generators, you must see the difference here. Yes, the process only takes a few minutes, and you can get dozens of log designs afterward. But the fact that you can use it for free gives you an idea of its overall value. Think of it this way: if your company logo costs $5, it will bring value for $5. But what if the 3D company logo is free? You get the gist there.
If you are using these logo generators, the only research your company has to do is indicate your industry, type in three keywords, and pick the font. Do you think it is a comprehensive analysis of your customer base and the market in general? Definitely not. Most importantly, the logo you will get from these generators is a stock illustration featuring some text below it. Suppose your ultimate goal is a memorable and exceptional 3D logo design for your company. In that case, you will be better off hiring an actual 3D graphic designer or an experienced 3D modeling design company instead of a mere AI.
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How to look for a 3D graphic designer to create 3D logo design
Once you realize that you need a nice image and a meticulously thought-out 3D logo design, it raises another valid concern. Where do you even look for a professional 3D graphic designer who can create a 3D logo for your company? Hiring the best graphic designer is still no easy feat, even if the internet is filled with graphic designers. The good news is that you can look for potential candidates almost everywhere, especially with most of them using all possible platforms to attract more clients, such as joining a platform like Cad Crowd. It makes more sense to look for these experts on sites like Cad Crowd that are specially made for this particular purpose.
How to be sure you hire the right 3D graphic designer who can offer good results
Things might get a bit more confusing once you start browsing a suitable resource like Cad Crowd with a long list of prominent potential candidates. How do you choose the best 3D graphic designer to develop your 3D company logo design? Company owners usually spend most of their time trying to figure out if a candidate suits them or not. To save you from the trouble, here are some signs to watch out for to determine the most qualified 3D graphic designer to create your 3D logo design:
- Strategic Alignment: Skillful 3D graphic design considers brand identity and industry research for a 3D logo design that resonates.
- Collaborative Approach: Incorporates client input to create a 3D logo design reflecting the company’s identity.
- Aesthetic and Ecological Balance: Ensures visually appealing 3D logo designs focusing on environmental consciousness.
- Adaptability: Adapts 3D logo designs to evolving brand needs for consistency and relevance.
- Meticulous Detail: Pays close attention to detail, ensuring a professionally crafted 3D logo design.
- Technical Proficiency: Utilizes advanced tools for creative and technically sound 3D logo designs.
- Timely Delivery: Prioritizes deadlines, delivering high-quality logos promptly for business progress.
Find the best 3D graphic designer for your company’s 3D logo at Cad Crowd
The recipe for the perfect 3D logo for your company will be simpler if you are familiar with all the ingredients that go into it. Remember that 3D logo designs are more than just lovely images. A compelling 3D logo design seamlessly weaves together the essence and principles of your company, delivering a message that strikes a chord with your intended audience. Browsing Cad Crowd will make finding the right 3D graphic designer for your company’s 3D logo easier. Contact us for a free quote.
