Design isn’t only about what you see and feel on the surface. It is also about its function and purpose. This principle rings true in the architectural world. With the rising popularity of 3D exterior rendering services, architects have now discovered an exciting way to make their designs work on a whole new level.
Today’s 3D exterior rendering services have changed the way architects, property marketers, and real estate developers alike present their projects and designs. These services help create immersive, detailed, and lifelike representations of spaces and buildings even before their actual construction begins.
Professionals can also effectively communicate the design visions they have in mind with the help of 3D exterior rendering services. These services can also help improve marketing efforts and streamline the decision-making processes.
This article talks about creating exterior renderings using 3D exterior rendering services for architects.
Table of contents
What is 3D exterior rendering?
To put it simply, 3D exterior rendering is a special digital tool that developers and architects can use to envision their concepts and turn them into reality in a notably realistic, detailed, and vivid way.
The process harnesses the power of computer graphics to produce a photorealistic model of the exterior of a building. It includes all its architectural elements, natural lighting conditions, and surroundings. This also gives users a full understanding of the style and vision of the architect, making it more tangible and engaging.
However, there is more to 3D exterior rendering than creating visually striking images alone. It is also an important tool for communication that bridges the gap between clients, architects, and the rest of the stakeholders involved in an architectural project.
Offering a comprehensive and clear glimpse of the proposed design can also help everyone involved in the project gain a better understanding of the expected appearance of the finished product.
This improved clarity can also prevent any misunderstanding and make way for more educated decision-making. All of these will ultimately lead to successful outcomes for the project.
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Importance of 3D exterior rendering services
Words are sometimes never enough to share your thoughts and visions. Most of the time, the right idea cannot be delivered clearly, creating a gap between two persons. It is where visual images come in handy, working as the best and easiest-to-understand form of communication.
Whether you are an architect, a real estate agent, or a property developer, you surely want your designs to be communicated to your clients, and this is where 3D exterior rendering services become indispensable.
The use of 3D visuals for exterior designs can give architects the chance to advertise a property and increase its likelihood of being sold off before its construction. Clients will come your way in a snap of a finger if your ideas are displayed using stunning visuals. With the help of 3D exterior rendering services, clients will get a clearer vision of the appearance of a property in reality, even before the completion of its construction process.
These services also eliminate the need to wait for weeks or even months before getting to see the finished product. With the help of detailed 3D exterior rendering, architects can get the necessary planning approval for properties, address any flaws, and advertise the design while the construction is still underway.
3D exterior rendering services are a great way to kickstart any marketing strategy instead of waiting for the full completion of the project. These services can produce 3D visuals that can be readily used for different marketing purposes and materials, including social media platforms, websites, brochures, and others.
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How to create 3D exterior renderings
Creating exterior renderings using 3D exterior rendering services for architects is a complex journey that involves multiple steps and requires artistic vision and technical expertise. Below is a breakdown of the different steps involved in making 3D exterior renderings that are guaranteed to captivate all audiences:
- Gather important information
The 3D exterior rendering process starts with gathering all important information and details regarding the project. These include blueprints, architectural plans, sketches, and specific requirements of the client. This step establishes the foundation for the rendering process in general.
- Build the 3D model
The technical team will then use specialized software to build the 3D model according to the details and information provided. This is the time when it is imperative to maintain accurate proportions and scale to guarantee that the final render will be an accurate representation of the structure in real life.
- Add materials and textures
After building the 3D model, the third step is to add textures and materials. It can include pretty much everything, from the glass used for the windows to the brick that makes up the exterior of the building. At this particular stage, the detailing plays an important role in ensuring that the final render will be highly realistic.
- Environment and lighting setup
Lighting is among the most vital elements of 3D rendering. The lights used have a dramatic effect on the overall feel and mood of a rendered image. The specific lighting setup can also simulate different weather conditions and times of the day.
Aside from lighting alone, the surrounding environment, which includes the trees, landscapes, and even people, can also be added to further enhance the sense of realism and overall visual appeal.
- Rendering
The actual process of 3D exterior rendering is where the different elements all come together. A reliable 3D software will calculate the colors, textures, shadows, and light reflections to produce an animation or static image. This tends to be a time-consuming process, which depends on the complexity of both the scene as well as the project in general.
- Post-processing
This is the last step, where the rendered image goes through post-processing changes and adjustments similar to photo editing. Small adjustments and tweaks can be made to achieve the expected outcome.
These adjustments may include changing the brightness, saturation, and contrast. Background elements can also be added or certain details can be enhanced further. These changes can all bring the image much closer to the preferred outcome.
The process of creating 3D exterior renderings is intricate and blends technology and art. Every single step can change a simple and plain concept into an extremely stunning representation of true architectural brilliance.
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Benefits of 3D exterior rendering
3D exterior rendering has a long list of benefits to offer in today’s highly competitive and fast-paced world of property development and architecture. Take a look at some of the major advantages that 3D exterior rendering can bring to the table:
- Improved marketing materials
Marketing materials used for property listings can be brought to life with the help of 3D exterior rendering services. Top-of-the-line 3D exterior renders can make a property look more stunning in the eyes of prospective buyers.
These models can give them a clearer image of what exactly they are putting their precious money into. These attractive visuals can be used not only on online listings but also on print brochures, billboards, and social media, making them some of the most versatile marketing tools ever made to date.
- Guaranteed client satisfaction and increased rates of project approval
You can significantly increase the approval rates if you use 3D exterior rendered images during the presentation of your project proposal. These renders look very lifelike when showing the final product. They allow stakeholders to envision the project and simplify their decision-making process, leading to higher rates of project approval.
3D exterior rendering services can also guarantee client satisfaction. Both developers and architects can invite their clients to be involved in the design process. The clients will be able to view their ideas in real life with the help of 3D renders. It ensures that the vision of the architect is perfectly aligned with the expectations of the client.
- Visual realism
Probably one of the most important benefits of 3D exterior rendering is none other than its ability to offer accurate representations of proposed structures and buildings. This allows developers and architects to showcase their designs in an incredibly realistic and visually appealing way.
3D exterior rendering also makes way for the making of virtual tours that offer viewers a more immersive experience. Through virtual tours, clients can go on walkthroughs of the property way before its construction, for instance, to give them a better glimpse and understanding of the design features, layout, and space.
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Who can benefit from 3D exterior rendering?
The benefits of 3D exterior rendering are not only limited to one group. Different industries and professionals can take advantage of this technology for their needs. Here are the people who can benefit the most from these services:
- Architects
Architects can use 3D exterior rendering services to breathe life into their designs.
- Construction firms
3D exterior renderings are used by construction forms to coordinate and plan their projects more effectively.
- Property marketers
A property marketer can use 3D exterior rendering to come up with enticing marketing materials.
- Real estate developers
Real estate developers use 3D exterior rendering for the most detailed and realistic way of showcasing their projects.
How Cad Crowd can help
Experience the best of 3D exterior rendering services at Cad Crowd. Contact us today for more information!
