As today’s market continues to be more dynamic, taking advantage of conversions to drive more revenue has become more critical than ever. If you want your company to stand out in such a competitive and cutthroat marketplace, the use of 3D product animation services is one of the best ways to showcase your products in ways that conventional videos, pictures, and text can never do. With the help of 3D product animations, you can present your products in the most interesting, consumable, and enduring way that will capture your audience’s attention and increase sales. This article explores how 3D product animation services can help your company with marketing and SEO.
Table of contents
What is 3D animation?
The 3D animation technique involves the creation of three-dimensional digital images that produce more depth and dimensions compared to 2D animation. Creating 3D animation videos includes layout, modeling, rendering, and animation. Common techniques include appearance modeling, texturing, and arena construction. The 3D models or objects are carefully adjusted to make an animation movement. Companies can take advantage of 3D animations in many ways, which include the following:
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Gamification
3D animations can produce interactive and fun games that promote the services or products of a brand.
Product demonstrations
3D animations can be used to show the functionality and features of a product in a way that is more engaging compared to plain text and images.
Sales presentations
During sales presentations, 3D animations can make products more engaging and interesting.
Training
It is also possible to use 3D animations to create more memorable and engaging interactive training materials compared to their traditional counterparts.
Virtual tours
3D animations can also help companies create more immersive virtual tours of their products to give customers a good idea of what and how it would be like to use them.
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Benefits of using 3D product animation in marketing and SEO
Here are the marketing and SEO benefits that 3D animation companies can offer:
Increased brand awareness
Brand awareness is a measurement used in marketing that gauges how much consumers recognize brands, their services or products, and the amount of knowledge they have about them. The awareness of consumers of the brand has to include positive perceptions of features that set the product apart from its competition. Among the biggest perks of working with 3D product animation services is the fact that they offer video content rich in detail. Most consumers claim they watch explanatory promotional videos to discover more about the service or product.
These product animations, including feature videos, give a detailed explanation of the product’s features. Installation and assembly videos present the process of setting up a product and all its functions. Meanwhile, how-to videos show how to use the item correctly. There are also break-apart and close-up videos that help retailers present the product’s characteristics in a photorealistic quality and highlight its unique design.
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By utilizing the skilled expertise of 3D product animation designers, consumers can learn basic details regarding the products most entertainingly and conceivably. For furniture, for example, consumers can assess the quality of the design and recognize it better. This also allows a more educated buying decision that can lead to good feedback and fewer products returned.
Showcase products more effectively
Utilizing 3D product animation, you have the capability to, you can capture and showcase your products in the most captivating and enticing way possible. These animations can also help you present even the most complicated concepts concisely and clearly. Ideas can be communicated to the audience in such a way that they can comprehend with the help of voiceovers. This enables customers to view your products in the best light possible. You can also make a great impression at the same time. You can use unique visual effects to market your products more effectively.
Audience engagement
At this point, you might already know that the success of a product hinges significantly on your ability to justify its features, value, and price. By using 3D product and concept design firms to show the inside assembly, you can captivate your audience and distinguish your product from similar products available in the market. It can help you gain the trust of your target audience. Social platforms are the easiest and fastest way to interact and engage with potential customers.
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This is why many companies pay close attention to them and are more willing to invest lots of money in their social media strategies. 3D product animation is ideally effective for promoting services or products on social networks. There are plenty of ways to use it on Facebook and Instagram. Marketers and retailers, for example, can publish 3D animation in ads and posts and upload videos to Facebook and Instagram Stories that include a direct link to the shop, complete with funny emojis and hashtags.
Aside from these, 3D product animation can also be used for contests to engage the current audience and capture the interest of new followers. This can also work with influencers, including Instagrammers and bloggers, who can make video reviews of products and include vivid video effects or 3D animations. It’s also impossible to overestimate the use of 3D product animation services for TV ads and promos.
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Retailers and marketers can use 3D product animations to add professional voiceovers and nice music and use these as commercial video ads. On the other hand, it can also be included in a bigger video material, such as a review, interview, or comparison of several products. YouTube is social media’s leading purchase driver with over 2 billion viewers per day. This is why building a vast YouTube following is a game-changer for many retailers and brands. Since it’s a free platform, you only need creativity, effort, and time to develop relevant and unique content.
Aside from this, YouTube also promotes videos using recommendations that are automatically generated on the platform. All you have to do is learn a bit about SEO and algorithms to make things work. The option of paid ads is ideal for brands that want to speed up effective results.
Product explanation made easier
Companies only have as little as 8 seconds to grab customer’s attention. Considering how short people’s attention spans are, 3D product animation lets you explain your product in the fastest way possible. People are too busy to take their time to learn about a product. Therefore, you need to convey your message as quickly as possible. With 3D product animation and 3D product demo services, you can quickly capture your audience’s attention.
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Create outstanding e-commerce listings
Online marketplaces are filled with listings with photos of products from different angles. However, these are still not enough to thoroughly examine the product. Today’s buyers expect sellers to have listings that use different visual materials, including 360-degree spins, detail and close-up views, videos, and more. The best thing about 3D product animations is that they don’t just show the product’s exterior design but also its interior, components, assembly, and inner structure. If marketers and retailers offer the chance to learn important details from a 3D animation video, buyers will likely trust the product and choose it over other offerings.
Improved shareability
3D product animations and videos can be used for different purposes, such as product websites, landing pages, showrooms, and newsletters. The fact that these are reusable and adaptable makes them good returns on investment. Since 3D product animations can produce content that promotes lead generation, you can also use 3D product animations for sales purposes. These are ideal for short content and can be tweaked to give them a more interesting touch. The expertise of 3D architectural animation firms come in useful for marketing and selling real estate.
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Visual clarity
The use of 3D product animations lets you highlight your offers and show off their unique features in the most effective way possible. The image can be expanded to zoom in on specific details and check how they work. Your audience can also get the chance to have a virtual experience of your product.
Getting started with 3D product animations
If you plan to hire professional 3D product designers, you can either hire a studio or internally. Unfortunately, hiring a full-time on-site 3D product animator often costs more because of payroll, medical benefits, etc. Your second option is to hire a studio to create 3D product animations for you at a fraction of the cost. Just make sure you work with 3D product animation services with experience with different industries and a stellar track record of successful projects.
How Cad Crowd can help
Choose from Cad Crowd’s pool of professional 3D product animation designers who can create exceptional results for your marketing and SEO efforts.
