As online shopping becomes a routine and staple part of people’s everyday lives, the need for professional 3D modeling and 3D product visualization has increased in popularity. Modern consumers can get everything they need and want thanks to the internet. Nothing beats the power of 3D modeling services when showcasing online products! Sales have seen a significant boost with 3D modeling production and display. Whether you have plans to use 3D modeling design services soon or are curious about how they can help you, keep reading to explore how companies utilize 3D modeling services to create compelling product imagery.
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3D product rendering defined
3D product rendering is the state-of-the-art process of developing photorealistic and non-realistic images using highly-specialized software and 3D models. 3D product rendering is the automated production of highly realistic images in a 3D view. This process requires top-quality 3D visualization software and talented and skilled artists to achieve these hyperrealist results. You can quickly develop 3D models of conceptual or existing products and have them resemble the physical product.
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For this reason, photorealistic renderings have completely overtaken traditional and 2D photography for designing and marketing products. Since 3D artists use very versatile software to develop 3D product visualizations, they can input many parameters that will allow them to create any concept, including the most complex ones. 3D product visualization and rendering capabilities are integrated with most software products, so you don’t need to export data to use their rendering engine.
All there is left for you to do is run the 3D model through the software and see results right away. While you can use any software to create preview 3D product renderings, you still need specific render engines and software to help you calculate the physics of the light and materials that will give a more realistic appearance to the render. The quality depends on the computation power because it requires some time to de-noise the 3D render.
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Common uses and applications of 3D product rendering images
Photorealistic rendering services are used almost everywhere for high-quality photorealistic images because they are convenient and offer many benefits. They are irreplaceable tools in many industries. The following are the most common use cases of 3D design services for product imagery:
3D model design expert
All 3D model design experts can use 3D product renderings to present and showcase various project concepts or ideas to prospective investors. It is beneficial because it can speed up the approval process between the designers and clients. This is possible because the 3D product animation services allow them to have real-time collaboration on the design and avoid any potential errors in production once the execution of the project begins.
e-Commerce websites
Reliability, speed, and price are the most significant advantages of using realistic 3D product rendering services for e-Commerce websites. Many e-Commerce platforms today feature thousands of products, and each must be displayed optimally with the help of a 3D product modeling firm. Photos of all these products will take a lot of effort and time and are costly when a professional photographer is required. With the help of a professional 3D modeler, you can model and showcase various products in 360-degree views to allow customers and buyers to inspect, view, and experience them even better.
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Manufacturers
Today’s manufacturing companies can also use 3D product rendering images during every stage of the production process. They use technology to determine the product concept and check its appearance after production. 3D renders can also be used for teasers, where they will use one or two images of an undeveloped product prototype to ignite the public’s curiosity and score a few presales. The technology can also help advertise their products to the audience and investors during post-production.
Marketers
Marketers can also use 3D product renderings and images for various purposes. For instance, these 3D product models can be used for their online ad campaigns. They can also develop product catalogs with impressive 3D product images to help sell the product in just a few days. In case you haven’t noticed, many product images used in ad campaigns today involves 3D product rendering services.
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Presentations
3D modeling services can also develop 3D product renderings for presentations to showcase products or ideas that will soon go into production. These realistic rendering images can be used for various marketing and technical presentations. More importantly, these images are more natural because they are more effective than traditional photography or drawings.
Product catalogs
Rather than taking lots of product photos for catalogs, 3D product renderings can achieve a much better level of quality with reduced cost, time, and workforce. Digital product renderings can showcase the product in different environments and angles and look as great as in real life.
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Different types of 3D product rendering
Thanks to the seemingly endless scope of applications for 3D product visualization technology, it is not surprising that you can now choose from many different types. The most common types of 3D product rendering are the following:
360 images
A 360 image lets you view the product from different angles. The 360 degree panorama rendering professional can rotate it in various positions to check every detail, making 360 images perfect for products and architectural designs.
3D product animation
3D product animation services are handy for explainer videos, commercials, and movies. These 3D animations can visually show how your product functions or how your target customers should use it.
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3D configurator
With 3D configurations, users can make real-time changes and updates on the product. For instance, if you shop for clothes, you can try a dress on various models or check different materials and colors.
Detailed renders
A detailed render is a photorealistic 3D product rendering that showcases the full details of the product. You can zoom in and out of these images and check every material and texture up close.
Lifestyle images
Lifestyle images involve placing the models in real-life settings. 3D furniture modeling services, for example, show furniture set in the room where they are intended to be used. Similarly, 3D décor models are placed on cupboards and shelves to display in various environments.
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Teaser renders can be used for teasing products that will be released soon or are still in production. These product renders are an excellent way to spark interest and score more pre-sales.
Benefits of 3D modeling services
Here are the most common benefits of 3D modeling services for developing product imagery:
Consistency
A consistent visual style is among the major elements of effective branding. With 3D modeling services, settings specific to the brand ensure that every product render will have a flawless finish at consistent angles with similar lighting. 3D product rendering images can also guarantee more aesthetic consistency for new product lines in the future. It significantly impacts the aesthetics of e-Commerce shops and product catalogs, giving off a professional and credible appearance.
Logistics
Do you have experience in organizing a photo shoot? If yes, you might already know the importance of logistics for coordinating a shoot and ensuring its success. Aside from the photographer, other concerns exist, such as the shipment of the product kit and other props required. Preparing a perfect location to showcase the products in the most natural context at their most enticing angles is essential in interior photography.
With all the planning and preparation involved, you can expect much room for mistakes and errors. But with 3D product rendering, you can say goodbye to potential logistical concerns. You only need one 3D modeler to create the digital environments without shipping product kits or props. There is no need for an actual product to exist physically to create stunning images.
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Versatility and time
High-quality photos always take time, even though they look fantastic. But 3D product renders can achieve the same results in reduced time. As stated above, planning a photo shoot takes time, but you must also consider the time consumed during and even after the shoot.
With 3D modeling services, 3D modeling designers can make the necessary digital changes and adjustments quickly, which won’t be possible if you need several reshoots. Whether you need to change the angle, lighting, or additional props, a 3D modeler can make the necessary revisions without extra time and money. Hire the best 3D modeling services and have a vast repository of compelling product images!
How Cad Crowd can help
Whether your company needs a CAD designer, 3D modeler, or industrial designer, Cad Crowd will match you with a top-tier freelancer. Ready to hire your next freelance CAD designer? Contact us now to get a free quote.