How can your company design a 3D product visualization that converts company leads into clients? As all sorts of products continue to crowd the market, companies often wonder how to better communicate the functions, features, and value of their creations. To enhance your conversion rate, utilizing 3D product modeling services can be an exceptional strategy to promote your products and draw in a more diverse clientele. This approach is an effective tool for boosting sales and attracting potential customers. Read on below to learn how to design a 3D product visualization that converts company leads into clients:
Table of Contents
- What are 3D product models?
- What is 3D product visualization?
- Benefits of 3D product visualization for companies
- Use 360° product views to encourage better customer engagement
- Provide a unique experience for leads with 3D product animation
- Evoke emotional resonance with lifestyle shots
- Communicate your product’s benefits with hero and solo shots
- Combine 3D models with AR or VR for a killer product promotion
- How Cad Crowd can assist
What are 3D product models?
Using specialized software, engineers and artists can easily create 3D product models from scratch by developing a mathematical representation of an object with three dimensions through 3D modeling. A 3D product model can also be manually or automatically reverse-engineered from an existing object. These 3D models are commonly categorized into two, and these are solid models and surface models. Solid models represent the object volume, while surface models define an object’s boundaries, and most of the time, these are hollow inside and don’t have any thickness.
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What is 3D product visualization?
3D product visualization is a product’s digital presentation in a virtual environment through a 3D model. The product’s dimensions, appearance, and features should match its original version, either the physical product itself or its digital equivalent. Many people use the terms 3D product visualization and 3D product rendering interchangeably. However, a render is only a still image that has 3D content. 3D product visualization technology makes it possible to create a rendering in various forms, such as panoramas, applications, and animation.
Benefits of 3D product visualization for companies
3D product visualization can benefit your company in many ways, especially for business. Outlined below are merely a few of the numerous advantages that can be derived from employing 3D modeling design services:
- Compatible with different formats
3D product rendering and design can be integrated into various forms of media and used again from platform to platform. You can also transform your 3D product models into something more significant with additional functions and purposes.
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- More freedom for customization
The flexibility of 3D product models becomes evident in their ability to undergo easy modification and customization, adapting to your evolving requirements in the realm of 3D product visualizations. This flexibility sets 3D models apart from the limited options that rely solely on photos or renders. With 3D models, you can effortlessly modify and customize them according to your changing needs, unlike the constrained capabilities provided by using only photos or renders.
- Provide more details and information about a product
Visualizations allow you to rotate the product and get a closer view from different angles. Aside from this, you can even add animation, audio, or informative text into the mix to tell customers more about your product.
- A speedy production
It usually doesn’t take long to create 3D product visualizations, just like creating a render or professionally taking and editing photos. The whole process can be finished on time so you can stick to your timetable.
- Excellent presentation
Unlike traditional photography, 3D product visualization can generate stunning visuals and scenes with striking color, animation, and lighting. Having familiarized yourself with 3D product visualization and its associated benefits, exploring the most effective approaches for designing such visuals and converting your company’s leads into paying clients is essential. By implementing the following strategies, you can optimize your chances of successful conversions and maximize your customer base.
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Use 360° product views to encourage better customer engagement
Utilize 360° degree panorama rendering services for product views to enhance customer engagement and create a more enjoyable, entertaining, and informative experience for your leads. Offering 360° product views of your products is one of the most powerful features that your marketing team can apply to your company website, app, or social media page. These 360° product views are mobile-friendly, allowing users to view furnishings from different angles in full detail straight on their mobile devices.
But what are 360° product views? As their name suggests, these are 360° product renders that are tailored together and swivel in a quick motion. Through this, potential buyers can view and check an item from different perspectives with minimal friction, making the entire experience engaging and potentially successful in turning your leads into clients.
Provide a unique experience for leads with 3D product animation
Now more than ever, businesses should create more interactive websites to prevent their consumers from getting bored and offer their target market a unique experience. Through interactive websites, people can have more fun during their purchases. 3D product rendering and design are just what you need if fun is what you want to offer to your leads. 3D product animation services are among the most effective and convenient methods to accomplish this goal. For most companies, 3D product animation is fun because it perfectly combines with usability.
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It means that 3D product animation will entertain visitors, demonstrate an object in complete detail, and explain its functionality simultaneously. If your company finds it hard to showcase the complex functionalities of your product, you cannot expect to get help from photos. With 3D product animation, however, you can use it to demonstrate how a product works, its usability characteristics, and its configuration. As a result, your leads can better understand how they can use your product while appreciating how you present it to them.
This technology is perfect for marketing purposes, and you can use it for your TV ads, YouTube vlogs, or any other platforms where short videos are the new king. How-to and overview product animations are the latest mainstream form of media, and companies implementing them are seeing a significant boost in their sales.
Evoke emotional resonance with lifestyle shots
Even if you have the most fantastic rationale, tapping into emotions is the secret to a successful sale. Lifestyle shots can help you achieve just that. This particular type of 3D product visualization is specially designed to put an object into a certain context; through this, your company can gauge the emotional response of your target market. CGI product design experts often develop different design scenes with a product. Its purpose is as simple as it can get, ensuring the product’s design resonates with your leads, and it works ideally for your marketing campaigns and your chosen channels. For instance, CGI artists can assist your marketing initiatives in aligning with the latest trends in your industry.
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Lifestyle shots are all about coziness or evoking the feeling of something being cozy. There is no specific definition for this technique as it focuses on what people feel. As long as your marketing team knows your target audience and what can make them feel cozy, you can ask CGI specialists to integrate the necessary colors, lighting, materials, and other design elements. Lifestyle shots look great on printing materials, postcards, and catalogs. You can also use them for paid ads on your website, social media, apps, e-magazines, and other platforms.
Communicate your product’s benefits with hero and solo shots
A silo shot presents the product on a white background to allow customers to see its characters in full detail without being distracted by other things around it. Companies can also opt for neutral hues or bolder colors like black or yellow. This form of 3D product visualization allows leads to assess a product’s unique features, such as texture, assembly, color, and others. This better of the product’s characteristics can help build trust between your brand and your leads. Like other formats, silo shots serve multiple purposes and can be used for context ads, promo leaflets, catalogs, and emails.
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Hero shots, conversely, are a form of product presentation where the product is surrounded by other items that further enhance its benefits. CGI specialists can convey various messages, create stories and narratives, and more. You can present your product as an inspirational item in a room, use it as an accent, or achieve other goals depending on your needs and requirements. This visual context is not only suitable for magazine ads and billboards. As companies go digital right now, using hero and silo shots is a no-brainer if you want to achieve great promotions.
Combine 3D models with AR or VR for a killer product promotion
Augmented and virtual reality is handy for viewing products upside down, from different angles, or within the context of a particular design. Using special AR/VR glasses, your target market can visit a virtual room to check the item closely. With the help of an AR/VR expert leads can project a specific product in an exact spot in their own home and help determine whether the product will be a good fit. AR allows leads to drop, remove, or zoom the product as needed using their phone’s camera.
VR and AR technology is now a must-have for all online shops and apps as they can help simplify the buying process, handle challenges, and offer an excellent customer experience. Take advantage of 3D product visualization today and quickly turn your leads into loyal clients!
How Cad Crowd can assist
The pre-vetted and qualified design experts at Cad Crowd are here to help you get the resources that you need. Contact us for a free quote today and see how we can help!
