Many industries have taken 3D rendering services for granted without realizing the technology’s potential impact. During its earlier years, the developers were only focused on developing the best 3D software, paying attention only to producing high-quality 3D renders. Fast forward to the present, and it’s easy to see that 3D technology has already come a long way in many fields and industries, including real estate. This article discusses the increased demand for 3D real estate rendering services and their impact on the market.
Table of contents
- Tell a unique story with 3D real estate rendering
- Breathe life into real estate properties
- Score higher prices
- Offer an unforgettable experience
- Save energy and time
- Sell more vacant land
- Showcase remodeling potentials
- Upgrade the floor plan
- Stop telling, start showing
- What does the future hold for 3D real estate renderings?
- How Cad Crowd can help
Tell a unique story with 3D real estate rendering
People often miss out on what 3D renderings mean in the first place. Creating high-quality photorealistic renderings is imperative as it is among the many objectives in 3D content production. However, it’s also critical to dig much deeper than this. You have to look at it from the perspective of telling a unique story. 3D renderings, particularly regarding new developments, can help with brand introduction while giving the building a unique identity in the market. Is it a modern and posh high-rise? Is it a colorful, trendy apartment?
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Is there a gym right in the heart of the community, or does it feature a chic coffee station instead? How will you show potential tenants or buyers before the building officially opens? How will you help people envision themselves living in an area that doesn’t exist yet? 3D Architectural rendering firms are the answer. They help property owners showcase the personality and value of their space way before it materializes in reality.
Breathe life into real estate properties
3D real estate rendering services have consistently changed how designers, property owners, and developers market their new properties for several years. While the concept behind using 3D real estate rendering services for marketing is recognized, its rising popularity coincides with the increasing demand for multifamily construction. Since the 2000s, billions have been spent on multifamily construction. With more new commercial spaces and multifamily buildings hovering on the horizon, more developers are seeking the assistance of 3D architectural rendering services to refresh their projects and help them market their new concepts.
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Score higher prices
3D real estate rendering can showcase luxury and help you command higher property prices. For instance, if you’re selling a luxury property on a limited budget, using luxury furniture for staging is out of the question. It might make it harder to show why the house is worth such a high price. However, if you stage the house using virtual staging for architecture companies, potential buyers can instantly see the reason behind such a high asking price. They might even be more willing to pay a premium.
Offer an unforgettable experience
3D real estate renderings allow clients to have a walkthrough of a property they haven’t personally visited or one that doesn’t exist yet. This state-of-the-art technology will enable viewers to immerse themselves in experiencing the property. This is something unforgettable and might be your edge over other realtors. This distinct experience could be why clients choose you in the future. A 3D walkthrough or 3D flythrough services can make clients feel closer to the project because they will feel like they have been in the house. It will also urge them to follow through with the project from start to finish.
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Save energy and time
Previously, a realtor selling a newly constructed house had to become the equivalent of a 3D rendering professional. A presentation typically drawn by hand gave potential buyers a glimpse of what to expect. Realtors made these drawings themselves or spent large sums of money to hire someone to do it for them. Today, these hand-drawn visualizations have been replaced with 3D real estate renderings. Although some skills are still required, 3D renderings are easier and faster to make. These 3D renderings can also create more accurate project representations since there is less room for artistic interpretation.
Sell more vacant land
One of the biggest challenges in the industry for most realtors is to sell land without any home or structure built on it. Whenever buyers see an unfinished property, they first think of the work that will go into it. With the help of a 3D architectural visualization firm, you can present the finished results, so they have something to look forward to. For instance, you can create 3D renderings of a finished house, a garden, a pool, and other touches that will make them envision the property as their own.
Doing so will allow buyers to see the vacant land in a different light. They will glimpse their dream home instead of an empty piece of land. You can also use the 3D renderings to show them how the property is more suitable than the homes they toured.
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Showcase remodeling potentials
What if, instead of vacant land, you’re trying to sell a house that is already built and requires renovations? 3D real estate rendering services can help you showcase how a remodel can make the house more desirable and inviting. The house might be void of appliances, furniture, and other enticing modern touches in its design. But with 3D technology, you can incorporate all these updates into the empty house. Rather than spending money on staging the house or explaining the remodeling concept, you can show it to potential buyers using 3D real estate renderings. Buyers can also see the same potential by showing how a remodel can change the house.
Upgrade the floor plan
Property managers can hire 3D floor plan rendering professionals for 3D-rendered floor plans or stick with their 2D counterparts. Both options have advantages, although one stands out over the other. 2D floor plans offer a top flat view of the unit without any perspective, usually without materials or furniture, depth or shadows, and minimal detail. On the other hand, 3D floor plans represent a more accurate depiction of the unit, with realistic textures, shadows, angles, and furniture.
Between these two, ask what future residents might respond to the most. Or better yet, ask yourself what you would respond to. These realistic 3D real estate renderings manifest better in the human mind and feel more tangible than top-view 2D floor plans. This is why more property owners and managers opt for 3D floor plan rendering services instead of 2D floor plans to provide a better sense of transparency when advertising or marketing the unit.
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Stop telling, start showing
The first impression of a new property is the most valuable and makes a big difference in attracting potential buyers. New real estate developments without 3D virtual tours will leave things to the imagination. While you can always list off all the features or amenities of the unit, most renters won’t get a sense of the flow or personality of the building without a visual representation. Residents usually don’t know what they want to see in space until it’s too late.
They may move in only to realize that the kitchen cabinets weren’t as glossy as they wanted them to be or that the floors were black instead of gray. Residents prefer to see a space before signing the rental agreement. 3D AR/VR Architectural Services, such as 3D virtual tours, provide a whole new experience compared to standard 3D images. Potential buyers can go on a tour around a development before it even breaks ground. This will let them experience the space to be more confident in signing a lease and moving into the new unit once the building is completed.
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What does the future hold for 3D real estate renderings?
The global 3D rendering and visualization industry is projected to be worth billions by 2025. With more developers turning their attention to 3D real estate rendering services, it’s safe to assume that these numbers will continue growing. If used right, 3D renderings can serve as the modern tool to sell off properties still under construction. From rendered images to floor plans and 3D virtual tours, renderings offer a one-of-a-kind experience that no other visual marketing techniques can match.
How Cad Crowd can help
Cad Crowd can connect with the top providers of professional 3D real estate rendering services to help you stand out from the rest of the market.
