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analogyd

Award Winning Industrial Design Studio

Bengaluru, India

Global rank:

65,904 / 89,501

Skill pts: 0

2D & 3D Modeling 3D Conceptual Design 3D Prototyping 3D Rendering and Modeling CAD Design CAD Mechanical Design Custom Packaging Design Ideation Sketches Industrial Design Innovation Design Invention Ideas Inventions Design Photorealistic 3D Rendering Product Design Ideation

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About

Analogy is an Industrial design agency with a passionate and professional team that excels in crafting meaningful and memorable user experiences

Experience

Industrial Designer Grace Forever · Freelance Apr 2021 – May 2022 1 yrs 1 mos Bengaluru, KA, India Industrial Design, Mechanical Engineering, CAD modelling, Electronics Engineering, Prototyping for iDiya Wellness Device - Smart Lamp with Bluetooth speaker and fragrance module
Industrial Design Engineer Dostea Holdings · Freelance Dec 2020 – Mar 2022 1 yrs 3 mos Bengaluru, KA, India Industrial Design, Mechanical Engineering, Rendering, 3D Visualization, Animation
Graphics and Packaging Designer Maersk A/S-IT · Freelance Apr 2021 – Dec 2021 8 mos Bengaluru, KA, India Graphics and packaging designer for Maersk Tech Kits. Employee onboarding kits for Maersk Tech employees.
Graphics Designer Amazon · Freelance Mar 2021 – Jun 2021 3 mos Bengaluru, KA, India Graphics and UI designer for Amazon x BharatGas
Industrial Design Engineer Violet Ease · Freelance Feb 2021 – Jun 2021 4 mos Bengaluru, KA, India Industrial Design, Mechanical Engineering, Electronics Engineering and Prototyping of Shepard, the UV-C sanitizer, for Violet Ease.
Packaging designer Amazon Inc · Freelance May 2017 – Sep 2018 1 yrs 4 mos Bengaluru, KA, India

Education

North Carolina State University M.Des, Industrial Design 2006 – 2008
Visvesvaraya Technological University B.Tech, Mechanical Engineering 1999 – 2003

Other experience

iF Design Awards 2023 (Apr 2023) Our work for Grace Forever struck big when iDiya Wellness Device won the iF Design Award 2023. iF was one of the few awards not yet in our cabinet and with this win, that's one more struck off the list. With more than 10,000 applicants this year, winning the iF was a resounding cry of validation of our design process.

For iDiya's design, we used recycled plastic, natural fragrances sourced responsibly and energy efficient LEDs with a battery capacity of over a week on a single charge. Designed to be repaired and upgraded, the product life cycle is timeless. Instead of creating products that end up in landfills in a matter of days, we designed iDiya as an experiential product that embeds itself onto the user with just a 10 minute session, allowing them to experience an elevated sense of well-being throughout the day.
New York Product Design Awards 2023 (May 2023) The iDiya Wellness Device continued to dominate the international design awards stage by winning its third award in 2 months. Our work for Grace Forever (our client) won Silver at the New York Product Design Awards 2023.
iDiya comes with a multitude of features that users can employ in various combinations to customise their experience. One can choose light patterns like Bonfire, Rainbow and Northern Lights. Soft music can be streamed from any smartphone. Nature inspired scent blocks can be easily placed into the iDiya scent tray. Users can choose between using iDiya as a small lamp or a taller candle, thanks to attachments of various heights with magnetic snaps. In just 3 steps, one can create a space of relaxation to focus on the scintillating light play, listen to birds chirping, with the scent of fresh lemon grass wafting through the air.
MUSE Awards 2023 (Apr 2023) Analogy's iDiya opened it's account by winning Gold in the Muse Design Awards 2023. Grace Forever, our client in the USA approached us to design and develop the iDiya Wellness Device.

iDiya is a first-of-its kind wellness device. It is not just a lamp or a candle or a speaker or a scent diffuser. iDiya is greater than the sum of it's parts. A never-seen-before fusion of various relaxation methodologies, combined into a softly rounded, spectacularly designed product resulted in iDiya. It fits perfectly into the user's palm and represents a road to relaxation. We wanted to bring to life a multi-sensorial experience that allows the user to embark on the soothing journey of exploring mindfulness.
Red Dot Design Award 2020 (July 2020) The prestigious Red Dot Design Award became a part of our award cabinet in 2020. We won the Red Dot Award: Brands & Communication Design 2020 award for our work with Panasonic, designing the MirAIe app. The Panasonic MirAIe smart home solutions aim to motivate even passive users by empowering them through an intuitive, gradual interface. The concept is a seamless transition from object-based to digital experiences, while avoiding a steep learning curve.
International Design Award 2020 (Jan 2021) Analogy hit a double whammy in the 2020 edition of International Design Awards. Our product Shepard, designed for US based client Violet Ease, won both the Gold and Silver awards at the IDA 2021 Awards. The Shepard disinfects daily items using UV-C light and eliminates harmful viruses that are contagious through contact. It features a unique zero touch gestural experience which facilitates no contact with the device. It incorporates a portable unit capable of sanitizing frequently used objects and charging your phone on the go. All of this packaged into an elegant object designed to invoke trust.
India's Best Design Awards Analogy won Designindia Magazine's India's Best Design Studio Award 2021 for our work with several international clients like Cellairis and startups based in the USA. We reimagined smart product design by bridging industrial design, user experience, and technology to create fresh and unique experiences. We presented the following projects - Shepherd for Violet Ease, Bloom for Just Elegance, Bolt for Cellairis, Universal Laptop Case for Cellairis, and the ELMNT Cooking Range for Agnisumukh Energy Solutions Pvt Ltd.