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About

20 years of experience in Industrial Design and a total experience of more than 23 years.
Industrial Design as a Strategic tool for the advancement of businesses.
Conducting research and develop strategies for companies to develop products more sustainably.
Using product innovation as a strategic tool to perform in an increasingly competitive environment.
Research and Synthesis of trends in consumer behaviour, styling, furniture, automotive and fashion.
Have worked with Non Profit Organisations and keen on Social Design. I truly believe design can significantly help solve many of the problems the world face today.
Have a wide range of experience in managing projects in different domains of consumer electronics, transportation, consumer goods.

A deep passion for design, and an ultimate aim of creating products which are great to use and to live with ...and experience ... and to drive the brand it carries into the minds of people...

Specialties: Strategic Design, Sustainable Design, Innovation, Design Thinking, Industrial Design, Product Design, Packaging Design, Automotive Design.

Experience

  • Founder, Director Form B Design+ Research · Feb 2018 – Present 6 yrs 9 mos Bangalore, Karnataka, India Founded the Company to help Industry to develop cutting edge products and services.
    FormB Design+Research is an Strategic Design Consulting firm, working in the core are of Industrial Design and Design Research

    Form B Design+Research weaves Design Thinking into their Strategic Design Process to use it as a strategic tool to perform in an increasingly competitive environment.

    -Industrial Design as a Strategic tool for the advancement of businesses.
    -Conducting research and develop strategies for companies to develop products more sustainably.
    -Using product innovation as a strategic tool to perform in an increasingly competitive environment.
    -Research and Synthesis of trends in consumer behavior, styling, furniture, automotive and fashion.
  • Product Design- In charge Velankani Electronics · Oct 2016 – Feb 2018 1 yrs 4 mos Bangalore, Karnataka, India
  • Manager Design Tata Elxsi · Aug 2007 – Oct 2016 9 yrs 2 mos Bangalore, Karnataka, India Project Manager, Industrial Design, Ethnographic Research

Education

  • IDC IIT Mumbai M.Des, Industrial Design 1995 – 1997
  • TKMCE B.Tech, Production Engineering 1987 – 1991