About
As an award winning Industrial Designer,
I love the challenges each new product brings with it, those challenges bring out the best in me. I have been doing this since 2003 and don't think I will ever get bored. I have designed products for mass production as well as once-offs, and anything in between. I communicate conceptual ideas and designs through various media, this is followed by development for production, taking a given concept for a product, and turning it into something tangible and production-ready.
“I have always been extremely impressed with Brad’s ability to deliver high quality, creative designs in double-quick time. His no-compromise approach to product and brand development has benefitted our projects time and time again. He is always willing to go the extra mile to hit deadlines, however tight. Brad is a pleasure to work with.”
Kevin Duffy Product & Brand Director, Ford, Vertu, Spaced360, Brainique, Qey
Experience
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Lead Design Engineer and Industrial Design
BG Research LTD · Full-time
Jan 2022 –
Present
3 yrs
Kimbolton, England, United Kingdom
Products: CENOS Alpha and Beta; a rapid PCR test device.
Responsibilities:
• Managing research, design and development of rapid PCR point-of-care medical device.
• Collaborate with electronic engineering and biology department on the alpha prototypes and implement findings into the CENOS beta prototype.
• Define the workflow and use-case definition to map and define product requirements and specifications.
• Manage Conceptualization and DFMA for production-ready unit with complete product offering including packaging, product manuals, shipping and user transportation.
• Manage and oversee testing of conceptual ideas, test rigs, reaction vessel handling, welding, and weld efficacy testing,
• ISO13485 documentation, design reviews and reports.
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Senior Industrial Designer Consultant
FlightScope · Freelance
Jan 2021 –
Oct 2022
1 yrs 9 mos
Saint Ives, England, United Kingdom
Products: X3, Mevo, Mevo+, Mevo Range, Mevo Scout, FS Tour, XM Muzzle Velocity Radar
Responsibilities:
• Directed junior designers after project handover.
• Managed mechanical team tasks and deadlines.
• Continued to manage and further the various design projects I was involved with prior to immigrating to the UK.
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Senior Industrial Product Designer
FlightScope · Full-time
Nov 2013 –
Nov 2020
7 yrs
Cape Town, WC, South Africa
www.flightscope.com
Products: X3, Mevo, Mevo+, Mevo Range, Mevo Scout, FS Tour, XM Muzzle Velocity Radar.
Processes: Injection molding, machining, assembly, laser cutting, die cutting, punch and bend sheet metal, PCB manufacture, and material finishes, DFMA
Responsibilities:
• Developed concept, industrial and mechanical designs, and product graphics.
• Designed for manufacture and assembly including PCB and electronics fitment.
• Authored product requirements, specifications and definitions.
• Authored and designed product manuals, guides, packaging, and accessories,
• Managed multi-team design reviews and provided detailed feedback on development stages.
• Organised and coordinated project tooling timelines.
• Collaborated with toolmakers, marketing, firmware and software departments to ensure that projects successfully met milestones.
• Defined and ensured the aesthetics, intrinsic and extrinsic values of products remained on brand and design intent was carried through to the end product.
• Collaborated with the production team to ensure successful assembly.
• Actively engaged with production team on assembly line to ensure problem solving and implement required changes.
• Organised samples and suppliers for various parts, manuals, packaging and shipping.
• Interviewed and trained several industrial design applicants hired to fill my position in the South African office.
• Spearheaded daily design and progress reviews with new designers.
• Maintained adherence to ISO standards and FlightScope’s internal BOM and Engineering Change Management systems.
Achievement:
Voted by staff to serve as the white male representative on the Employment Equity Forum (EEF).
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Industrial Design Lead
SamsonPlus · Full-time
Nov 2010 –
Dec 2013
3 yrs 1 mos
Cape Town, WC, South Africa
Product: Patent-awarded plugs and adaptors.
Processes: Injection moulding, metal forming, and assembly.
Responsibilities:
• Designed, engineered and developed concepts for plugs and adaptors into production-ready, SABS safety-compliant designs
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Senior Industrial Designer
RF4D & Rocketfuel · Full-time
Jul 2008 –
Jan 2012
3 yrs 6 mos
Cape Town, WC, South Africa
Clients: British American Tobacco, Todwil, Optimal Energy, Brandhouse, Distel, Ogilvy.
Responsibilities:
• Conceptualised and developed Point-of-sale stands, retail interiors.
• Drafted and storyboarded product development stages.
• Drove project management and production of designs.
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Industrial Designer
Mondipak Plastics · Full-time
Aug 2004 –
Dec 2007
3 yrs 4 mos
Cape Town, WC, South Africa
Clients: Coca-Cola, J&J, Reckitt Benckiser, Tiger Brands, Adcock Ingram, Nestle
Products: Powerade 500ml, JIK range, Nestle Mayo, Yum-Yum Peanut Butter
Processes: Extrusion blow moulding. Injection stretch-blow moulding,
Toolmaking, filling line and capping requirements.
Responsibilities:
• Designed plastic bottles and closures for mass production from concept through to manufacture
• Illustrated concepts through sketching, CAD modeling, rendering, specification drawings and presentations.
Education
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Cape Peninsula University of Technology
National Diploma, Product & Concept Design
2001 – 2003